This new tech heavy age of interconnectedness spans any and all distance using social media as the glue that binds us. Learning how to use these digital marketing platforms (such as twitter, facebook, and instagram) to market your events and maintain constant contact has become a necessity for all organizations.

This workshop will teach you how to create targeted and effective messaging using these social media platforms. Come and learn how to grow your organization’s reach and better project your message.

You’ll learn:

1.  Basic principles of marketing that can be adapted to any organization.

2.  A 101 understanding of how social media platforms work together and how you can create seamless and consistent messaging through them.

3.  The importance of digital media in staying relevant and its effectiveness in keeping in contact with your constituents.

4.  How to measure the effectiveness of your digital campaigns.