Effective Digital Marketing
What you will learn
This new tech heavy age of interconnectedness spans any and all distance using social media as the glue that binds us. Learning how to use these digital marketing platforms (such as twitter, facebook, and instagram) to market your events and maintain constant contact has become a necessity for all organizations.
This workshop will teach you how to create targeted and effective messaging using these social media platforms. Come and learn how to grow your organization’s reach and better project your message.
1. Basic principles of marketing that can be adapted to any organization.
2. A 101 understanding of how social media platforms work together and how you can create seamless and consistent messaging through them.
3. The importance of digital media in staying relevant and its effectiveness in keeping in contact with your constituents.
4. How to measure the effectiveness of your digital campaigns.
Wednesday, May 16, 2018
12:00 p.m. – 1:00 p.m.
Memphis Theological Seminary; East Parkway South Memphis, TN 38104
In Founder’s Hall Room F-201
Pastor Kia Moore serves as Pastor of Missions at New Direction Christian Church in Hickory Hill. She is CEO at MoWoCo Creative Group, Visionary of Dope Crowns and former Director of Marketing and Branding at Sisterhood Showcase.
Rev. Fekecia Gunn also serves as the Director of Financial Leadership for Ministry at Memphis Theological Seminary. The grant funded program develops new strategies for decreasing financial burdens on seminary students as well as creates and strengthens educational programs in financial literacy for pastoral and faith leaders. Their mission is to “Empower Faith Leaders to Practice Financial Excellence.”
Financial Leadership for Ministry